Formula
What's inside✓
Lab formulation
✓
Samples
✓
Feedback
Iteration
Stability testing
↻ Samples → feedback → iteration until approved
Behind the jar / Everything Balm
We're making it.
For real.
No vague “coming soon.” No fake countdown. This is the actual path from idea to product—including the parts where we test, change our minds, and do it again.
You are here
Formula feedback + custom packaging samples
Last updated
August 24, 2026
August 24, 2026
From idea → in your hands
42%
01
The idea
Could one jar replace a handful of products—and actually work better in real life?
✓
Product idea
Define the job the product should actually do.
✓
Research
Ingredients, formats, competitor products, and use cases.
✓
Home formulation
Make, melt, whip, cool, repeat.
✓
Testing + iteration
Figure out what works before handing it to the lab.
✓
Product brief submitted
The home-lab learnings become the formal product brief.
Then one product becomes two problems to solve.
Packaging
What holds it✓
Packaging design begins
✓
Packaging brief created
✓
Sourcing meetings
✓
Supplier samples
✓
Choose supplier
✓
Order custom samples
Receive custom samples
Next major checkpoint
Formula, meet jar.
Once both sides are ready, we test compatibility and stability together. If they don't play nicely, we go back and fix the thing that failed.
02
Make it production-ready
After compatibility is confirmed, formula and packaging split one last time so each can move into manufacturing.
Formula
ProductionSubmit purchase order
Manufacture product
QA manufactured product
Packaging
ProductionFinalize packaging design
Submit purchase order
Manufacture packaging
Send to formulator
03
Bring it back together
Two tracks become one finished product.
Fill + pack product
QA packaged product
Ship to customers
The milestone that actually matters.
From development / Aug 21
The heat test didn't give us the answer we expected.
Batches 19–21 behaved almost identically after heating and remelting. The next question is whether adjusting structure—rather than process time—gives us the texture we actually want.
Why we show this
Good products take the time they take.
We'd rather show you the messy middle than manufacture urgency around a launch date we can't control.